Privacy Policy

Data protection

We have drawn up this privacy policy (version 24.11.2020-311234309) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 , what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites these days, certain information is automatically created and stored, including on this website.

When you visit our website as you are currently doing, our web server (the computer on which this website is stored) automatically saves data such as

  • the address (URL) of the website accessed
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device from which access is made
  • Date and time

in files (web server log files).

Web server log files are generally stored for two weeks and then automatically deleted. We do not share this data, but cannot rule out the possibility that this data may be viewed in the event of illegal activity.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are truly useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are other cookies for other purposes as well. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more additional attributes must be specified.

Cookies store certain user data about you, such as language or personal site settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you your usual default settings. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other "malware." Cookies also cannot access information on your PC.

For example, cookie data can look like this:

  • Name: _ga
  • Expiry time: 2 years
  • Use: Distinguishing between website visitors
  • Example value: GA1.2.1326744211.152311234309

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use specifically depends on the services used and is explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Strictly necessary cookies
 These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing to other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted even when the user closes their browser window.

Functional cookies
 These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website in different browsers.

Targeted cookies
 These cookies improve user experience. For example, entered locations, font sizes, or form data are saved.

Advertising cookies
 These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.

Typically, when you first visit a website, you'll be asked which of these cookie types you'd like to allow. And, of course, this decision will also be saved in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete cookies, allow only some of them, or disable them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you absolutely do not want cookies, you can set your browser to always notify you when a cookie is about to be placed. This allows you to decide for each individual cookie whether or not to accept it. The procedure varies depending on your browser. The best way to do this is to search for instructions on Google using the search term "delete cookies Chrome" or "disable cookies Chrome" if you are using a Chrome browser, or replace the word "Chrome" with the name of your browser, e.g., Edge, Firefox, or Safari.

What about my data protection?

The so-called "Cookie Directive" has been in place since 2009. It stipulates that the storage of cookies requires your consent. However, reactions to these guidelines vary considerably across EU countries. In Germany, the Cookie Directive has not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will be used by us only for the specified purpose, stored securely and not passed on to third parties.

We therefore use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not share your personal data without your consent, but we cannot rule out the possibility that this data will be viewed in the event of illegal activity.

If you send us personal information via email – outside of this website – we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential information unencrypted via email.

The legal basis, according to Article 6 (1) (a) GDPR (lawfulness of processing), is your consent to process the data you have entered. You can revoke this consent at any time – an informal email is sufficient; you can find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right of objection (Article 21 GDPR)
  • Right not to be subjected to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) .

Evaluation of visitor behavior

In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The collected data is generally evaluated anonymously, and we cannot draw any conclusions about your identity from your behavior on this website.

You can find out more about how to object to this analysis of visit data in the following privacy policy.

TLS encryption with https

We use https to transmit data securely over the internet (data protection through technology design, Article 25, Paragraph 1 of the GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our internet address.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented code for this purpose on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Facebook then deletes this data again. The data collected is anonymous and not visible to us and is only used to display advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will be automatically assigned to your Facebook user account.

We want to show our services and products only to people who are genuinely interested in them. With the help of Facebook Pixel, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (if they have allowed personalized advertising) see relevant advertising. Facebook also uses the collected data for analysis purposes and for its own advertisements.

Below, we show you the cookies that were set by integrating Facebook Pixel on a test page. Please note that these are only example cookies. Different cookies are set depending on your interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6311234309-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook Pixel functions properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311234309-3
Value: Author's name
Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (Author's URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose: This cookie stores the user's email address if they have provided it on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Especially when using cookies, Facebook can never rule out changes.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option to deactivate or activate providers.

If you would like to learn more about Facebook’s privacy practices, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php .

Embedded social media elements Privacy Policy

We integrate elements from social media services on our website to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where they explain how they handle your data:

Source: Created with the data protection generator from AdSimple in cooperation with fashiongott.de